About Us

D. Frederick Helm, III

Owner

Frederick is the owner and President of Professional Planning Associates which he founded in 2001. He is a graduate of Hampden-Sydney College with a B.A. in Spanish. Entering the insurance business in December, 1985, Mr. Helm is a qualifying member of the Million Dollar Round Table and served on the Board of Directors of the Association of Life Underwriters, Richmond Chapter.

Community activities include Deacon, Second Presbyterian Church, Richmond, VA since 2016; Deacon First Presbyterian Church, Richmond, VA 1994-1999; Crown Financial Ministries Leader since 2008; Umpire – Old Dominion Umpire Association since 2016; Referee – Central Virginia Volleyball Officials Association since 2016, and Leukemia & Lymphoma Society Man of the Year Candidate, 2011.

Our Practice

Since 2001, Professional Planning Associates has implemented strategic solutions and provided quality service to businesses and individuals. Our association with prominent and financially strong insurance companies allows Professional Planning Associates to provide our clients with a diversity of customized options and solutions. Our role, as our clients’ advocates in the insurance marketplace, is to develop an in-depth knowledge of our clients’ personal and business objectives allowing us to provide creative and innovative solutions in meeting those objectives.

Client satisfaction is our priority and our goal is to provide service that both meets and exceeds our clients’ expectations. We provide a thorough and cost effective analysis in providing our recommendations. We are committed to our clients, knowledge of new marketplace developments, and innovative solutions.

We work closely with qualified industry professionals and our clients’ other professional advisors in our commitment to the team concept in identifying and developing solutions for our clients.  

Professional Planning Associates is held in high regard for its principals of purpose and ethics. We believe that all business must be conducted responsibly, beyond what is required by the marketplace. Expertise, respect, and integrity anchor our organization.

Our Process

The right solution for your personal and business needs requires us to pay special attention to the circumstances of your unique situation. Our five-step process of analyzing, recommending, implementing, communicating and servicing, and reviewing your strategy will help you to achieve your goals and remain on course as life unfolds.

Prior to recommendations, we ask questions and get a clear understanding of your financial goals and objectives. We then analyze your insurance portfolio to identify any gaps that may exist in your policies.

We provide you with suggestions to fill in the gaps so you can choose the products best suited for your situation.

If you’re satisfied with our recommendations, we work with you to implement your strategies and secure the required products and services.

We provide a secure online Benefits Portal to assist with the effective administration and communication of your strategic solutions including initial enrollment, Open Enrollment, new hires, and terminations.

As your financial situation changes, we work with you over time to monitor the strategies in place and their capacity to continuously meet your goals.

Our insurance professionals combine their education with their knowledge of the ever-changing insurance industry landscape to provide our clients with strategic solutions for their unique situations. All insurance professionals must pass comprehensive exams to obtain a license to sell products in your state.

Mr. Helm and Professional Planning Associates are licensed and appointed to sell insurance products in the following jurisdictions: Delaware, Florida, Illinois, North Carolina, Oklahoma, and Virginia.

We cannot communicate with, nor respond to, requests from customers who reside in jurisdictions where we are not licensed to conduct insurance business.

3607 Plum Shade Court

Richmond, VA 23233

Learn how you and your business can benefit and build better relationships via our comprehensive solutions.

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